Marketing Strategy & Brand Development

I create integrated marketing strategies that strengthen brand identity and resonate with both professionals and end-customers. My approach blends traditional marketing excellence with innovative tactics tailored to highly regulated industries.
- Marketing plans aligned with business objectives.
- KOL management: collaborating with Key Opinion Leaders to drive credibility and adoption.
- Congress & event organization: from international congresses to local PR events.
- Budget management: ensuring ROI-driven use of resources.
- Branding & identity: from logo design to storytelling that enhances recognition.
- Public relations: crafting articles, securing media presence, and organizing PR campaigns.